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February 2017

Feature article in the February edition of the HAE Interface This Week - STIHL ADOPT MICRO CESAR

STIHL ADOPT MICRO CESAR

STIHL, one of the leading manufacturers of outdoor power equipment, are set to become the first company to adopt MicroCESAR, an equipment security marking system designed to provide added secur ity for their customers. Developed by the Construction Equipment Association (CEA) using Datatag security marking technologies and back - up, MicroCESAR is the latest addition to the hugely successful CESAR Scheme which protects larger plant and equipment.

STIHL will announce at the Executive Hire Show that they will be fitting the MicroCESAR System as standard to their range of cut - off saws including all TS models which includes their best - selling TS 410 and the new Lithium - Ion powered TSA 230.

MicroCESAR was first announced at the Combined Industries Theft Solutions (CITS) conference last year and is designed to protect small power tools from theft just as the CESAR System has proved to be a powerful theft deterrent and an invaluable aid in recovery for both compact and larger construction equipment.

STIHL Managing Director, Robin Lennie, says, "Over recent years we have seen an increase in incidents of theft in the industry. With loss of equipment, damage to property and insurance issues – the impact on the dealer is huge. As a leading equipment manufacturer we feel it is our duty to respond and help our dealers protect their stock and offer their customers peace of mind. We are confident that this partnership with MicroCESAR will help reduce crime in th e industry," says Mr Lennie.

MicroCESAR uses Datatag security marking technologies to give each piece of equipment a unique and permanent 'fingerprint' that thieves cannot remove. Using a combination of a unique Datatag RFID transponder and a tamper pro of warning/registration label with an integrated QR code MicroCESAR provides the Police with quick and easy verification of ownership without the need for special equipment or lengthy laboratory testing.

As an added bonus the Datatag technology used in t he MicroCESAR system can also be used to assist in stock management helping companies track tools in and out of jobs and allowing users to easily access on - line health and safety advice and user manuals through the unique QR code and mobile enabled MicroCE SAR website.

Datatag Managing Director Kevin Howells comments, "We're delighted to start 2017 with such positive news. I'm confident that MicroCESAR will be the next game changer in the fight against crime. We've already received overwhelming industry sup port and STIHL's adoption opens the door for other leading manufacturers to follow suit".

MicroCESAR is poised to make a similar impact protecting small construction tools that CESAR, launched in 2007, has had protecting larger items evident in its contr ibution to a 70%+ reduction in theft. CESAR has been adopted by a veritable 'who's who' of leading equipment manufacturers including Doosan, JCB, John Deere, Manitou and Merlo and STIHL will be the first to adopt MicroCESAR. Many other leading manufacture rs are set to follow protecting a range of construction and landscaping equipment such as power tools, cut - off saws, hand - held hydraulic breakers and compaction plates.