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July 2018

BOMAG ADOPTS CESAR TO PROTECT ROLLERS

BOMAG, the leader in compaction technology, has stepped-up security marking on its ever-popular range of asphalt rollers in order to help customers combat theft.

The CEA’s official security marking scheme – CESAR – has been available as an option on BOMAG roller since 2008 but from August it will be fitted as standard to all new tandem and single drum rollers sold in the UK both directly and through BOMAG’s nationwide network of official Compaction Centres.

Bomag’s National Sales manager Simon Kennedy said “Bomag is a recognized quality brand and is in high demand around the world. With an increase in plant theft in general, it is right that we do what we can to deter it in the first place and assist with recovery in the second. Cesar from Datatag offers us a realistic and workable solution.”

BOMAG customers will benefit from this move with enhanced asset security and also reduced insurance premiums as most leading insurers offer premium discounts of up to 25% for CESAR marked machines.

CESAR will be fitted to the BOMAG machines by fully trained and CRB vetted technicians at its British base in Larkfield, Kent and by its network of official dealers.

Since launched in 2007 equipment theft has markedly reduced, by over 60%, but remains a significant issue for the construction industry with construction equipment worth over £60m stolen in 2017 alone. Compact equipment is now the most commonly stolen plant with many ending up in Eastern Europe only a matter of days later.

CESAR acts as a significant deterrent against theft due to it’s almost unbeatable layers of security marking technologies and as an invaluable aid to recovery. CESAR marked machines are more than twice as likely to be recovered as unmarked equipment.

Kevin Howells, CEO of Datatag said “It’s great news that BOMAG have taken this decision to fit CESAR as standard – they join an illustrious list of top brands making a stand, protecting customers and helping the Police to defeat criminals.”

The CESAR stystem can be retrofitted to any legitimate piece of plant by an authorised fitter, simply visit www.cesarscheme.org to find out your nearest Dealership.

BOMAG ADOPTS CESAR TO PROTECT ROLLERS